M2M has recently launched its first 'on-pack' Rewards program with Coca Cola South Africa. Club Zero is an exciting initiative where consumers of diet portfolio products (Coke Zero; Coke Lite; Tab; Sprite Zero and Fanta Zero), are rewarded for drinking of these brands. Unique codes will be utilised to build up Reward points redeemable for anything from Movie tickets to Flight vouchers. M2M has pioneered the use of 'on-pack' real estate for marketing of Rewards programs in South Africa and continues to break barriers in exposing customer bases to Rewards programs of this nature.